Business History at Texas Instruments

Big Bucks at Texas Instruments

http://wiglafjournal.com/Articles/2008/08-05-TheMakingOfBillionDollarBusinessLow-PowerSchottky.html

Tim Smith at the Wigla Journal begins: "Mark Shepherd, Texas Instruments Chairman from “76 to ‘88, described Low Power Schottky as “the single most profitable product line in the history of Texas Instruments.” Yet the introduction of Low Power Schottky was never assured, nor was its future within the TI business. The drive behind Low Power Schottky was Tim B. Smith. Recently, he shared some of the keys elements that would yield a billion dollar line of business."